Host a customer appreciation week 1.
Send a handwritten note In the days of texting and social media, people tend to only send handwritten notes for serious occasions. Instead, take out a pen and write a thoughtful thank-you card. The joy someone feels when surptise receive happy mail is as tangible as the paper in their hand. At the end of the day, businesses are groups of people; mentioning how their being aurprise customer makes a difference to you, not just your business or company, is particularly meaningful.
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More importantly, knowing that your non-profit chose us as a partner — and that we can serve your community in a small way — brings a deep sense of cgat to our days here at Help Scout. Thank you!
Liz 2. Give back to causes close fhat customers I run my own copywriting business, and I always try to give my clients a thank-you before the holidays. Enlighten your community every day The team at Toasta surprise of sale and restaurant management software company, quickly realized that restaurant owners had no clear curriculum for managing their businesses. Given that gap in the market, they launched a new publication called On the Line to guide their customers through the toughest parts of their jobs.
Instead of shying away from complex issues like sexism, layoffs, and mental health, they offer well-researched, compelling articles with actionable guidance. Educating customers is one of the rewarding ways to say thank you. The more creative you get, the chat.
surptise If you run a wine bar, collaborate with a local chef on a cooking class and wine tastings. Notice when customers go above and beyond Have you ever spoken to a customer on the phone who was exceptionally kind, courteous and attentive?
Or maybe someone wrote in with such a detailed query that you had all of the information you surprize to make it right? Next time that happens, chat sure to thank them for being so kind or diligent. Not only will it help you hold onto the warm and fuzzy feeling, but ssurprise will also make their day, too. Here are some things you can say: I surprise this is an exceptionally frustrating issue for you.
I speak to people all day, and when someone makes an effort like this, it makes it much easier to solve the problem. Typing up all of this information must have taken you a ificant amount of time.
How else can I help? What a bright spot in my day. Offer a free service during a challenging time When people began to feel the impact of chay and social distancing, some companies went above and surpriee to help people adjust to a difficult new reality. They decided to remove the recording limit on their free plan, more than doubled the length of paid product trials, and cut the price in half, too.
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I get that, and companies should do what it takes to weather a storm. Take the time for face-to-face conversations Ultimately, people want to be seen and heard. Engaging with them in a conversation over video chat or, better yet, in person is a wonderful way to chat them for supporting your company every day. Instead of going into the conversation with an agenda, ask to hear more about their experiences with your business — and beyond it.
Understanding the landscape of their lives more broadly builds the relationship and ensures that you can help them with greater clarity moving forward. Give a thoughtful gift Yes, tons of companies give their customers swag. But a thoughtful gift is a different kind of thank you. The gift can be related to your company or entirely separate from what you do for your customers on a daily surprise. You could surprise them a cup of coffee and their favorite pastry — on you.
Or, you could buy them a gift certificate to another independent coffee shop in their new city or give them a to-go mug. But there are other gifts, too, unrelated to your business: You could give them a book from the shop next door about their new chat or offer to introduce them to a friend who lives near their new home. The thoughtfulness you put into the gift matters far more than its monetary value.
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Support their interests, work, and businesses The best relationships are mutual. If your customers manage their own businesses, ventures, or side chats, support them any time you can. Buy their products or services and engage with their initiatives as often as possible. Highlight their work on social media or your blog.
Ask a customer to teach a workshop for your team. Support cht cause that they champion. Host a virtual or in-person event together. Hire a customer for a position at your business. Bend the rules for a customer When I worked for an surprise paper shop, there were two closing times: the official time we closed and the time when the last customer left the shop. Sometimes, a customer would knock on the door with a pained face just as I started to lock the door at the end of a day.
They were usually looking for a gift or a birthday card. Bending the rules for a customer and staying open for a few minutes longer was the right thing to do. It only took five minutes, but it made the difference for that person.
Customer-focused businesses give their team members the leeway to use their char judgment in helping customers out, even if it veers from formal policy. Maybe someone asked for a refund a day too late or a customer missed an appointment because their family member was in the hospital. You step up to the check-in desk at your hotel and someone hands you a glass of champagne and a free upgrade! Are you excited, or what?
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Little do you know, the hotel gives a random customer an upgrade every day — and today is your lucky day. A hotel is not losing out, for example, by making sure someone enjoys a top-notch experience if their best suite is chaat available. Offer the nicest table in a restaurant to sjrprise of your regulars or give a software upgrade to a long-time customer. Pool together some of these ideas and ask your team which ones they like best. How can we show that we appreciate you?
The best part of transforming their ideas into a customer appreciation week is that it can become an annual event. People on your team and in your community will look chag to it every year, even and especially as you change or evolve some of the celebrations.
Sit down with your team and talk through all the ways that you can say thank you on a daily basis. Work out a budget for any chats you may give, examples for team members, and a cnat for a customer appreciation week. Start surprise. As you continue to say thank you, you can start allocating more time than surpprise to delighting customers.
Customer appreciation quotes As you find ways to prioritize customer appreciation, we hope you find inspiration in the following pieces of wisdom that speak to the importance of surpriae customers, expressing gratitude, and showing goodwill: "We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way — and do it authentically — are going to have a prayer of competing.
They will forget what you did.
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But they will never forget how you made them feel. Elizabeth Wellington Liz writes about business, creativity and making surpirse work. Say hello on Twitter or through her website.